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In their words

Results, and the people who saw them.

A referral- and trust-based practice is only as good as the work behind it. Here is a selection of clients, in their own words, with the coverage and outcomes we earned together.

Liberty Charge worked with Matt in the early stages of our growth, a challenging PR brief given our multiple stakeholder relationships and, initially, a lack of news. Throughout the project we received excellent advice, the team produced and placed on-message opinion-led coverage in important media titles, and sensitively managed the news we had, including a positive, high-impact launch of our first rollout. He worked effectively with our partners to help us influence our core local authority audience.
Neil Isaacson
Neil Isaacson, CEO
Liberty Charge

A joint venture between Liberty Global and Zouk Capital, delivering power and connectivity infrastructure for residential on-street EV charging.

  • Delivered 47 pieces of earned-media coverage across national business media and target verticals
  • Provided strategic advice, stakeholder management and media relations to support local authority partnerships
  • Created a comms programme around the national “charge point shortage”, resulting in opinion-led coverage in EV trade and local authority media
Matt has deep expertise in the media and entertainment sector, and a great understanding of how the tech platforms influence the business community, allowing us to generate compelling content that helped us punch above our PR weight as an early-stage startup. Plus, his corporate comms experience and stakeholder management skills from the BPI and BBC were invaluable when helping us manage the launch of our highest-profile project with Matt Hancock’s app.
Toby Hollis
Toby Hollis, former CMO
Disciple Media

A community management platform that helps people build independent, valuable and trusted communities in a safe space that they own and control.

  • Achieved a Forbes profile article for founder Benji Vaughan, hooked to Facebook’s Cambridge Analytica crisis
  • Secured earned opinion-led coverage in titles including CityAM, Forbes, New Statesman, The Guardian and IT Pro Portal
  • Media relations support and stakeholder management to deliver the high-profile launch of the Matt Hancock app
Matt has extensive knowledge of the UK startup sector and media landscape. As well as securing 10-plus pieces of media coverage for three of our spokespeople, they provided us with thoughtful strategic and tactical advice throughout.
Seema Alibhai, Senior Director, Global Media & Communications
Unreasonable Group

Builds community between entrepreneurs, institutions and investors to profitably solve pressing global problems.

  • Delivered 10 strategy workshops advising portfolio companies on PR
  • Ghost-wrote eight opinion articles on topics including sustainable investment and ESG for Unreasonable spokespeople
  • Secured profile interviews for founder Daniel Epstein in Authority magazine and the Future is Beautiful podcast
Matt worked with us for two years, prior to the sale of Be Heard to MSQ. He provided sound counsel to our marketing team on PR strategy, delivered quality copywriting that earned us coverage in leading trade titles where we had not featured before, and provided smart tactical media relations advice to help us gain visibility for our work with Vodafone to showcase our expertise in agile. He media-trained our team, and secured an interview slot on BBC Business News to discuss tech results, a first for me.
James Cannings
James Cannings, co-founder
MMT Digital

Part of the MSQ group, MMT Digital provides technology consultancy and agile digital transformation services to enterprise businesses.

  • Delivered 24 pieces of coverage, including a BBC TV interview for James on Twitter’s results
  • Wrote 14 articles with placements in outlets including Campaign, CityAM, Drum and WARC
  • Leveraged the flagship Vodafone TOBi case study to earn coverage in Marketing Week and Econsultancy
Matt helped us build our reputation in the UK trade media, as we sought publisher deals and advocated casual payments as a credible complement to subscriptions and advertising.
Dominic Young
Dominic Young, founder & CEO
Axate

A digital wallet that makes it possible for online publishers to collect casual payments, an alternative to advertising and subscriptions.

  • 18 pieces of opinion and comment coverage in publishing and media trade press
  • CEO Dominic Young interviewed on BBC Radio 5, commenting on the Cairncross Review
  • Two founder profile interviews: The Drum and Prolific London
A key part of building our brand, Matt understood us from the start, earning coverage from trade press to the BBC. He is a thoroughly decent guy and a pleasure to work with.
Charlotte Gregson
Charlotte Gregson, MD, UK & US
CO:MATCH

A professional services marketplace connecting businesses with independent management consultants, later acquired by freelancer marketplace Malt.

  • Delivered consistent comment and feature coverage in HR trade media, by providing a hot take on news events
  • Wrote and placed opinion articles in HR trade and mainstream business press
  • Secured a TV interview on the BBC, hooked to Apple’s results
We got a lot of PR at launch, but needed to keep it up. Matt helped us keep our brand visible by amplifying our news and wins, doing thoughtful trade media newsjacking, and landing high-impact TV spots for our spokespeople.
Henry Daglish
Henry Daglish, then founder & CEO
Bountiful Cow

A media agency spun out of leading independent the7stars in 2016, founded on the principles of transparency, collaboration and expert planning.

  • Achieved 50 pieces of coverage over 2018 to 2019, including twelve earned op-eds on a range of media topics
  • Coached spokespeople and earned six broadcast interviews, three on the BBC, commenting on WPP, Twitter and the rise of the six-second ad spot
  • Consultancy around key account wins for Mizkan, Alzheimer’s and Starling Bank

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