What I do
A fractional Director of Communications.
I work between the business leader and the marketing team. Most growth businesses have a sales and marketing function, but few hire an in-house, board-level communications specialist until they are quite large. A fractional director of comms fills that gap.
PR is either done ad hoc, when required, by the business leader, or delegated to the marketing team. Good marketing teams are excellent at the core function of attracting and retaining customers, but can lack PR expertise, or, like business leaders, simply have too much else to do.
Using my Full Funnel PR methodology, I work out which external audiences you need to attract in order to grow, and build a communications function into your business.
The deliverables
What I will do.
Messaging & Proposition
Why is your business the best choice to solve a customer’s problem? What makes it different? What is happening in the sector it inhabits?
You will get strong, clear company messaging to underpin sales, marketing and PR.
Personal Brand
Well-connected, authoritative, influential people who invest in their personal brands and network have an edge over others in business.
I will grow your personal brand, using your story to grow your network and influence.
Media Training
Does the vision and value proposition resonate? Will the company vision translate for media? Can you add expert insight to news events?
I will train you for media interviews, so you can deliver the message with confidence.
Asset Creation
Producing press releases, case studies, and thought leadership on the issues that matter in your sector, so you have things to offer.
I will create a content engine for LinkedIn, newsletters, blogs, white papers and PR.
Media Relations
Identifying the right media for your business, and moving them from unaware of you to seeing you as a trusted source.
I will help you build direct relationships with the people that matter.
The method behind it
Delivered through Full Funnel PR.
These five deliverables are delivered through my nine-pillar methodology, Full Funnel PR: a structured system that connects every piece of communications work to a defined commercial objective. It is a separate body of work in its own right.
Explore Full Funnel PR ↗Could this work for your business?
Book a short call and we will talk about where you are trying to grow, and whether a fractional director of comms is the right fit.